Course Description

Dr. Katie Altneu DTCM FABORM

Hello there! I'm Katie. I’m an acupuncturist and herbalist with a practice I love in Denver, Colorado. I've gone through the journey of creating a busy practice. I've learned things the hard way, in the trenches. I've also taught the Business/Practice Management class at CSTCM for four years. My previous career was in economics and finance. I love merging these two worlds. I love our medicine and I'm dying to help other acupuncturists learn the business and marketing tools they need to fuel their practice success. I started creating these resources for acupuncturists online because I want to give you access to the information I wish I would have had from the beginning.As any silly, serious, strategic, personal or professional questions come up, please give me a shout. I’m always delighted to hear from you. Fire off any questions to me at [email protected]. If there is anything I can do to serve you, just ask.You deserve a business and a life you love. I can help.

Course curriculum

  • 1

    First step, before we start: choose a great topic

    • How to choose a great TOPIC for your course (a previous webinar replay that will help you, but disregard the dates mentioned)
  • 2

    Welcome!!! Plus some starting tips

    • Welcome!
  • 3

    Day 1 - Create an outline

    • Day 1- Outline
  • 4

    Day 2 - Decide on a format

    • Day 2- Format

    • Recommended technology for video recording
  • 5

    Day 3 - Edit your outline

    • Day 3- Edit Outline
  • 6

    Day 4 - Pick your platform

    • Day 4- Pick Your Platform
  • 7

    Day 5 - Pricing your course

    • Day 5- Pricing
  • 8

    Day 6 - Email list & lead magnet topic

    • Day 6- Email List & Lead Magnet Topic
  • 9

    Day 7 - Create your lead magnet

    • Day 7- Create Lead Magnet
  • 10

    Day 8 - Create opt- in form

    • Day 8- Create Opt-In Form
  • 11

    Day 9 - Write the content of your course

    • Day 9- Write Your Content of Your Course
  • 12

    Day 10 - Design the visuals

    • Day 10- Design The Visuals
  • 13

    Day 11 - Record videos

    • Day 11- Record Videos
  • 14

    Day 12 - Design hand outs

    • Day 12- Design Hand outs
  • 15

    Day 13 - Upload your content

    • Day 13- Upload Your Content
  • 16

    Day 14 - Customize your platform

    • Day 14- Customize Your Platform
  • 17

    Day 15 - Decide how it will be delivered (Drip)

    • Day 15- Decide How It Will Be Delivered
  • 18

    Day 16 - Set up welcome email & reviews

    • Day 16- Set up Welcome Email & Reviews
  • 19

    Day 17 - Automatic course email series

    • Day 17- Automatic Course Emal Series
  • 20

    Day 18 - Write your sales page

    • Day 18- Write Your Sales Page

    • Sales Page Template - worksheet
  • 21

    Day 19 - Design & create your sales page

    • Day 19- Design & Create Your Sales Page
  • 22

    Day 20 - Install FB pixel & Google Analytics

    • Day 20- Install FB Pixel & Google Analytics
  • 23

    Day 21 - Set up payment processing

    • Day 21- Set Up Payment Processing
  • 24

    Day 22 - Link from your website & go LIVE!

    • Day 22- Link From Your Website & Go LIVE!
  • 25

    Day 23 - Beta test

    • Day 23- Beta Test

    • How to create a discount coupon code for Beta testers
  • 26

    Day 24 - Write email funnel

    • Day 24- Write Email Funnel
  • 27

    Day 25 - Write blog post

    • Day 25- Write Blog Post
  • 28

    Day 26 - FB ads

    • Day 26- FB Ads
  • 29

    Day 27 - Beta tester feedback

    • Day 27- Beta Tester Feedback
  • 30

    Day 28 - Track performance of sales funnel

    • Day 28- Track Performance of Sales Funnel
  • 31

    Day 29 - Webinar

    • Day 29- Webinar
  • 32

    Day 30 - Continue creating content

    • Day 30- Continue Creating Content
  • 33

    Congratulations and Next Steps!

    • Day 30- Congratulations and Next Steps!

    • Extra: how to set up affiliates and coupons

Reviews

5 star rating

This course has been in a CLEAR INVESTMENT - amazing!

Jules Bogdanski

This course has been in a CLEAR INVESTMENT - in myself, and in my work. I teach in-person classes and workshops, but have to admit, I felt a bit lost around ...

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This course has been in a CLEAR INVESTMENT - in myself, and in my work. I teach in-person classes and workshops, but have to admit, I felt a bit lost around shifting to an online platform. I couldn't move past that stuck feeling - unsure where to begin - mind-set, action steps, tech, marketing, etc... Katie's class covers it all - the format of the course is exactly what I needed to feel like the projects I have in mind are do-able. It's been an AMAZING support - Katie shares her knowledge and experience in a way that kept me motivated, and on target. I've created one course so far, and will definitely be using her course structure to create more online offerings. Thanks so much Katie - you are the BEST!

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Pricing options

Explain how different pricing options might be valuable to different segments of your audience.